Katy Perry wowed in a bright purple long sleeve Zac Posen dress while plugging her new perfume, Purr, at a Nordstrom pop-up event in Greeley Square Park, New York, on November 16.
The 26-year-old newly wed looked snug, pairing her body hugging asymmetrical dress with black tights by Hue.
She accessorized with black Christian Louboutin pumps and trendy jewelry: Valeska necklace, Tresor earrings, a bracelet and ring by Miriam Salat.
She debuted long raven hair at the event.
Katy kicked off the promotion with what she called 'Purr parade' by riding a purple milk truck.
"The #PURR PARADE will launch @ Greeley Square in NYC @11am! Check www.katyperry.com for ALL the details! SEE YOU THERE! ?MEOW?" Katy tweeted minutes before she began the ride.
"About to step in my milk truck... Meow! RT @DarrenBaber: @katyperry's PURR milk truck. http://plixi.com/p/57299866" Katy tweeted along with a photo of the truck.
At the store, Katy autographed her perfume bottles for fans and posed for photos with them.
The event was live streamed on her website http://www.katyperrybeauty.com/
Katy debuted Purr at London's Sefridges on November 12 where it was sold exclusively for four days.
Purr, priced at $64.99 and packed in a purple kitty shaped bottle, will be sold exclusively through Nordstrom stores in the US.